fak10
Three spots, really filmed
The three fak10 spots shown here are real recordings of the app: they show Anna linking relationships, weighing choices against needs, and finding recommendations later with their source. The people and stories are fictional; the picture and music are real, and only the narrator's voice is AI-generated. You can replay the app steps yourself.
Our first ads for fak10 are now in English too. They're running on Instagram, Facebook and YouTube Shorts across the UK, Ireland, the Nordics, the Netherlands, Poland, Czechia, Slovenia and the Baltics, and we're watching which one brings the most people to the beta.
It mattered to us that none of it feels staged. The scenes were shot over one weekend in my study and bedroom, with me in front of the camera. Everything you see of the app is the real app with an invented test world, switched to English. The music is mine. Only the narrator's voice is AI-generated, and the credits say so.
Who is Ingrid?
A stranger texts you as if you'd known each other for years. Anna knows who she is: from three sentences you mentioned in passing some time ago. The video follows the path through Anna's Pensieve, from Ingrid via Karin and Jonas to you.
You can replay this in the real app. On All spots, click “How to try it yourself” for the three sentences about Jonas, Karin and Ingrid. Anna should infer that Ingrid is your friend Jonas’s aunt; then you can open the graph and follow Ingrid → Karin → Jonas → you. The video does not use a recreated interface: the app takes the sentences and shows the resulting connection.
Is it worth it?
Jonas asks about a mountain bike ride, your boss about every Saturday. More money, and what you give up for it. Anna shows what really matters to you, and doesn't calculate for you but with you. In the end, you decide.
You can follow this trade-off in the app too. Under “How to try it yourself” for Spot 4, create a goal and choose what it gives you and what it costs. Anna compares both with the weights of your needs and asks “Is it worth it?” when the price weighs more. The numbers in the ad come from the test world. In your app, the result depends on your needs and the costs you choose; the scale at the end is an edit graphic.
What should I watch tonight?
Friday night, nothing to watch. Yet your friends recommended shows ages ago. Anna still knows which ones, and who they came from. This spot is allowed to be slow.
Spot 5 shows another real feature: Anna can take recommendations from a note and find them later with their source. The “How to try it yourself” instructions walk through importing the note and asking Anna questions. In the graph, you can see who recommended each title. The 21 recommendations in the video belong to the fictional test world; you can import the linked sample note to try the flow yourself.
You can try the app scenes yourself
The three videos here use real recordings from fak10. The people and their stories are fictional, but the app screens and flows are from the app. fak10.app/en/spots has four finished English spots and the fifth slot. Under each finished video, click “How to try it yourself” to see the sample files, exact sentences and expected result. You can follow each scene in the app step by step instead of taking an ad animation on trust.
What you can check by trying them
- The relationship in the Pensieve: Enter the three sentences about Jonas, Karin and Ingrid. Anna should identify Jonas’s aunt. In the graph, check whether the connection through Karin and Jonas appears.
- The trade-off: Create the “Festival tour” goal and set Adventure as its purpose. Choose Friendship and Rest as the price. Your own needs determine the weights; changing the price can make Anna’s question disappear. The scale animation is an edit graphic, not an in-app calculation.
- The recommendation: Import the sample note with TV recommendations. Ask Anna who recommended “The Silence After the Rain” and check whether the title is linked to that person in the graph. The AI import needs the credits listed in the instructions.
The instructions also spell out which details come from the test world and what can differ with your own data. The exact figures and 21 recommendations are examples from the fictional family; relationships, sources and answers during the replay come from the facts you enter. The narrator is AI-generated; the scenes, music and app recordings are real.
For technical background, the W3C's PROV-O recommendation describes how data provenance can be represented. Apple's iOS sandbox documentation explains how apps are isolated from each other and the system. These are general references; the videos show fak10's own behavior and do not claim PROV-O conformance.
Each link lands on the matching spot in the overview. Click the collapsed “How to try it yourself” section there to open the walkthrough. This post still contains three videos; the English overview has four finished versions, with the fifth scheduled for Monday, 2 November.
What's next
The beta starts on 11 November. If you'd like to try fak10 before the launch: apply for the beta.