fak10
Three spots, really filmed
Our first ads for fak10 are now in English too. They're running on Instagram, Facebook and YouTube Shorts across the UK, Ireland, the Nordics, the Netherlands, Poland, Czechia, Slovenia and the Baltics, and we're watching which one brings the most people to the beta.
It mattered to us that none of it feels staged. The scenes were shot over one weekend in my study and bedroom, with me in front of the camera. Everything you see of the app is the real app with an invented test world, switched to English. The music is mine. Only the narrator's voice is AI-generated, and the credits say so.
Who is Ingrid?
A stranger texts you as if you'd known each other for years. Anna knows who she is: from three sentences you mentioned in passing some time ago. The video follows the path through Anna's Pensieve, from Ingrid via Karin and Jonas to you.
Is it worth it?
More money for every Saturday, and what you give up for it. Anna shows what really matters to you, and doesn't calculate for you but with you. In the end, you decide.
What should I watch tonight?
Friday night, nothing to watch. Yet your friends recommended shows ages ago. Anna still knows which ones, and who they came from. This spot is allowed to be slow.
What's next
The beta starts on 11 November. If you'd like to try fak10 before the launch: apply for the beta.